Video creation tools

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With Google extending their Veo option, it’s always good to revisit the key options that are available.

Here’s a high-level look at each AI-powered video and audio generation tool from major tech companies, including links to explore them:

1. OpenAI – Sora

Link: Explore Sora

  • Cost: Available through ChatGPT Plus and Pro subscriptions, starting at around US$20 per month.
  • Quality: Generates high-quality, realistic videos up to 60 seconds long with complex scenes and camera movements.
  • Safety: OpenAI has implemented safeguards to prevent misuse, including red teaming and watermarking AI-generated content.

2. Adobe – Firefly

Link: Try Adobe Firefly

  • Cost: Subscription-based model integrated into Adobe Creative Cloud.
  • Quality: Offers professional-grade AI-generated videos, animations, and visual effects with seamless integration into Adobe Premiere Pro and After Effects.
  • Safety: Firefly is trained on Adobe Stock and public domain content, ensuring commercially safe outputs.

3. Google – Veo 3

Link: Use Veo 3

  • Cost: Available through Google AI Ultra subscription ($249.99/month) and Google AI Pro for limited access (8 second video).
  • Quality: Generates high-resolution videos with integrated audio, including dialogue and ambient sounds.
  • Safety: Google emphasizes AI ethics, prompt adherence, and safeguards against misuse.

4. Meta – MovieGen

Link: Learn about MovieGen

  • Cost: Currently in research phase, not yet commercially available.
  • Quality: Capable of generating 1080p HD videos with synchronized audio, personalized video creation, and precise editing.
  • Safety: Meta is developing safeguards to prevent misuse and ensure ethical AI deployment.

5. RunwayML

Link: Try RunwayML

  • Cost: Freemium model with paid tiers for advanced features.
  • Quality: Offers high-resolution AI-generated videos with advanced editing tools, including lip-syncing and generative audio.
  • Safety: Implements AI ethics policies to prevent harmful content.

Each platform has unique strengths, whether it’s affordability, professional quality, or ethical safeguards. The evolution in this space is rapid but does not yet replace the need for high quality media content.

Pitfalls

Here’s an example of a generated video that initially appears what I asked for. After a few seconds, the man on the left appears to sneeze and disappears (quite the magic trick!).

Prompt: Create a hot steaming cup of coffee with a colour changing data logo on the outside with a blurred background of an office with robots and humans sitting at desk wearing headsets.

Model: Google Veo 2